Or at least look the part.

Our unlikeliest style icon is promoting his new movie in intensely Sandlerian style.

As F1 drivers become international celebrities, the young Frenchman is leaving his polo shirts and black jeans behind.

The sooner you swap in the right suds, the better.

A decade removed from his blockbuster Mars Yard Shoe, artist Tom Sachs is promising an incredibly regular pair of Nikes.

Thor gets svelte.

Just in time for summer.

Red alert!

Upgrade your software and your hardware.

Elvis has hit the Croisette.